| Notescasting - iPod and iPhone |
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| Source: Mobile Marketer Daily Nov. 10, 2008 - Apple Q4 Financials |
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You have a new widget, the AUTO-X 2000, and you want to sell it via mobile marketing. You focus your efforts on selling your widget to Ferrari owners, because that's the coolest car with the most favorable media attention. However, by focusing solely on the Ferrari, you're missing out on the much larger customer base of BMWs, Porsches, Volvos, Corvettes, Fords, Chevys and even Volkswagen Beetles. The iPod vs. the iPhone.
At TimeStream Software, we consider the iPhone to be THE mobile media tool, and a "must-have" in your mobile marketing mix. That's why we're working now to bring Notescasts to the iPhone. But to rely solely on the iPhone because of its superior design leaves a huge hole in your mobile marketing strategy...a 100 million units vs. only 10 million units kind of hole.
Apple recently reported total iPod sales to-date of over 160 million units, while at the same time, the iPhone just surpassed 10 million units. With an estimated over 100 million iPods in use, that's a whopping 90 million units of mobile marketing capacity you're missing by focusing solely on the iPhone's 10 million units.
And, because Apple didn't stop selling the iPod when the iPhone came out, the iPod continues to outsell the iPhone each quarter, meaning the iPod should be part of your mobile marketing mix, along side the iPhone.
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Your own custom Notescast title is the powerful new tool which allows your company to begin driving sales, reservations, response, brand interaction and more from an all new customer channel of an estimated over 100 million iPod users, including...
- Those who don't want an iPhone
- Those whose companies supply Blackberry or other devices instead of the iPhone
- Those who like their current phone/Blackberry and don't want to switch to an iPhone
- Those who don't want to switch to a new long-term service plan provider
- Those who don't want to pay for additional Subscription, Internet Access or other fees
- Those who don't own a phone - Younger demographic
- Those who live outside major metropolitan areas and have no iPhone 3G service
- Those who use their iPod while traveling, commuting, vacationing, working out, etc.
Today's mobile marketing mix needs to include the iPhone, iPod and mobile cell phone. Complete your mix with TimeStream Software's new Notescasts for the iPod.
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